Kanye x Kid Cudi: Welcome to Heartbreak Video

KANYE WEST "Welcome To Heartbreak" Directed by Nabil from nabil elderkin on Vimeo.

It seems that the general consensus these days is that Kanye is played out. There are numerous reasons to dislike Yeezy from his ridiculous arrogance, to his new musical style. The fact of the matter is that Kanye West does challenge the norms which often confine talented rappers and pop artists. From his days as a up and coming Hip-Hop producer, where he championed the soul-sample sound, to his current experimentation with vocoders and synths, Kanye is always pushing the envelope. In his newest music video, he has decided to utilize vivid colors and graphics to portray the mood of the track. Its definitely a cool idea, and I think the video's pretty well done.